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SIR Richard Branson has spoken about “laughing his head off” after receiving a now infamous complaint letter regarding the quality of food aboard a Virgin Atlantic flight.

The letter has swept the internet following the author’s flight from Mumbai to Heathrow in December in which he details his “culinary journey of hell” complete with photos of the curious looking food.

London’s Daily Telegraph has since identified the man as 29-year-old advertising executive Oliver Beale.

Sir Richard told Fairfax Media that he had offered the man the task of suggesting improvements to Virgin’s in-flight meals.

“I read it and laughed my head off. I was on holiday so I gave him a ring and we had a good laugh together,” he said.

“We have actually won prizes in India (for our food) but it obviously wasn’t to an Englishman’s taste at all and I said we would make sure we tried to get the presentation more to his taste next time. I offered him the job of coming down the airline and seeing if he could help in terms of presentation.”

Sir Richard said the letter had taken on “a life of its own” and now has some speculating whether it was a media stunt by Virgin.

“The man sent an email to his friends saying Richard Branson offered me a job and his friend posted it to another friend and then it has become one of the most read letters of any company … after a week I noticed the Financial Times thought it was one of our PR people that had actually started the whole thing in the first place,” he said.

[thanks The Age]

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