May
26
The Great Qantas rip-off
Filed Under Marketing Consultancy

Not content to damage the brand during 2008 with mechanical and MBO failures, Qantas management are now adding more fuel to the fire with a $180 surcharge if you want an emergency row seat. Added to this was the announcement that certain routes are stopping First Class due to lack of customers.
I would have thought that Qantas would be encouraging customers instead of penalising the loyal ones - it’s usually the FF’s would go for those seats.
Oh well, Qantas joins the previous world’s favourite airline BA as the ‘downgrade airline’.
Click, click, Easyjet, Virgin Blue.
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