Kraft launched their new version of Vegemite at quarter-time of the AFL Grand Final on Saturday – traditionally, a huge TV audience not to mention the 99,251 pilgrims inside the MCG shrine.

And it’s horrible.

How horrible?

Are you sitting down?

Got a stiff drink?

Dialled two zeros on your phone just in case your face is badly injured in the severe bout of cringing that is about to occur?

Deep breath…

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The Vegemite iSnack 2.0. Yes: they really called it that.

Bloggers and Twitterers went into overdrive. And they weren’t even St Kilda supporters who were watching their dream going down the Yarra river.

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Kraft are busy bidding for Sara Lee. Heaven help us.

[thanks, Crikey contributors]

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