Kraft launched their new version of Vegemite at quarter-time of the AFL Grand Final on Saturday – traditionally, a huge TV audience not to mention the 99,251 pilgrims inside the MCG shrine.

And it’s horrible.

How horrible?

Are you sitting down?

Got a stiff drink?

Dialled two zeros on your phone just in case your face is badly injured in the severe bout of cringing that is about to occur?

Deep breath…


The Vegemite iSnack 2.0. Yes: they really called it that.

Bloggers and Twitterers went into overdrive. And they weren’t even St Kilda supporters who were watching their dream going down the Yarra river.


Kraft are busy bidding for Sara Lee. Heaven help us.

[thanks, Crikey contributors]


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