Feb

4

A Right Royal Marketing Screw-up

Filed Under Live, Marketing Consultancy 

       2Oceansvibe.com reports this morning on a right royal marketing screw up by Woolworths (South Africa):

“So this weekend we were wandering through Woolworths and came across their exciting Woolies Lovebird competition, advertised throughout their national network of stores on big posters (thanks for the pic @TalyaGoldberg).

Image

 

It really is an exciting competition, and we wanted in, so we went online to check it out: www.woolieslovebird.co.za… just as the poster says. But the URL was not registered. What they meant to write was www.woolieslovebirds.co.za. We can only assume that the hangovers from the Woolies New Year’s parties were the cause for this little oversight. So we did something sneaky: we registered it and now we’re holding it ransom.

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To get it back, and have us point the address to their competition asap, we’re asking Woolies to match, rand for rand, all donations made towards our 2010 charity, Soil for Life, between now and Valentines Day (and to be nice, we’ll put a limit of R5000 on it). Sound good? Excellent. So we invite all our fans to go ahead and donate R25 or more to support a great cause and make Woolies pay or the lovebirds get it.”

===
UPDATE: Woolies has broken down in tears and has begged for their lovebirds back. Not only have they agreed to pay the ransom, they have volunteered an extra R2500 towards the cause – hooray!

Reckon that some marketing flunkies have learnt a big lesson. Hopefully, they won’t make the same mistake twice!

[thanks 2Oceansvibe.com]

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