Lionel Messi – arguably the world’s best footballer : playing to half-empty stadia?

The Sun (UK) reports that 2010 FIFA World Cup bosses have half a million tickets unsold – with the tournament two months away. Not even the final has sold out – and neither has any other game.
Now desperate FIFA chiefs hope to shift their ticket mountain by putting them on sale alongside cans of beans at shopping centres and supermarkets in South Africa. Around 500,000 tickets – a quarter of the total – are still available.
FIFA had previously insisted the final on July 11 at Johannesburg’s 95,000-capacity Soccer City stadium was sold out. At this stage in Germany four years ago, virtually every ticket had been sold.

But the global recession, the high cost of flying to South Africa and safety fears have resulted in thousands of tickets and packages being returned by travel agents. Julius Malema’s recent performances must have had an effect too.
Organisers have also realised that the initial online process was not suited to local fans, who are generally poor, do not have credit cards and are not used to buying tickets on the internet.

The Sun reports further that “FIFA secretary general Jerome Valcke admitted: The challenge we are working on is to make sure all the stadiums are full and that we are selling all these tickets.”
South Africa 2010 chief Danny Jordan said: “If we have empty stadiums, it will reinforce the idea that football is not supported in the country and that would be tragic.

South Africa fans had bought the most – 925,437 – followed by 118,945 purchased in the United States, albeit to watch different nations.
England fans have bought 67,654 tickets, with the FA saying 23,000 have been bought through their official supporters’ club. Germans have splashed out on just 32,269 tickets.

[News source – The Sun and AP]


2 Responses to “World Cup 2010 in Ticket Crisis”

  1. daryl cape Town ZA on May 3rd, 2010 8:38 pm

    utter hogwash this report, all I can say is that their is a huge SHORTAGE of tickets available with people willing to do almost anything to get hold of some, i’ve managed to secure tickets to 5 games, still trying to get a quarter final. The final as well as both semi’s are definately sold out….how about some positivity!!

  2. james on May 4th, 2010 8:27 am

    I agree with Daryl, the balls up with ticket sales is FIFA’s fault because of the sloppy “allocation process” thousands of people who applied did not get the tickets they applied for but there were still loads of tickets available after the aplication prosess closed! Now that tickets are on sale over the counter they are selling like hotcakes and FIFA ticket offices are crashing with the demand. WC 2010 will be awesome, try show some positivity!

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