Image

Vanity Fair’s June issue is debuting in iPad form sometime on Wednesday, The New York Times reports. The app will be available in Apple’s App Store for $4.99, the same price as the glossy news stand edition. Future editions will be priced at $3.99.

“Magazines are actually pretty brilliant concepts the way they are,” Editor-in-Chief Graydon Carter said during today’s preview. “At the same time, we have a few bells and whistles that a magazine cannot provide.”

Those ‘bells and whistles’ include the ability to view the magazine in horizontal and vertical mode, navigate by story or by page, return to the place a user left off reading, and watch behind-the-scenes footage of photo shoots — like the one with this month’s covergirl, Emma Watson.

The issue will feature the same ads as the print edition, as well as special ads from six advertisers, including Microsoft Bing, Aveeno and Clinique. The special ads contain features like how-to videos and Facebook Pages, and can be viewed in vertical mode. Additionally, advertisers were also able to add links to their regular print ads for a “nominal fee,” according to publisher Edward Menicheschi.

Besides the vertical mode and the special ads, the iPad version of Vanity Fair offers little functionality beyond its web edition. The same video footage of Emma Watson is already available for free to visitors, for instance, as are most of the articles. In fact, the app lacks several critical features that the online version has, including the ability to copy and share articles.

Comments

2 Responses to “Vanity Fair stretches into the iPad”

  1. Aspergers Syndromes Symptoms on May 24th, 2010 4:45 pm

    this post is very usefull thx!

  2. celeb goss on January 19th, 2011 6:36 am

    Hi there are using WordPress for your site platform?

Leave a Reply




  • Blog Roll

    • 2 Oceans Vibe - South Africa’s premier news site for the upwardly mobile.
    • 2Oceansvibe Radio - South Africa’s premier internet radio station – great tunes, good banter and setting the pace
    • Crikey - what they don’t publish in Oz, in the mainstream printed news. Concise comment.
    • Getaway Guru - Great travel site with many hints and tips
    • Popyacollar - A leading edge look at fashions and trends by a leading fashionista
    • Provence Villa Rental - the ultimate property rental in France. Provençal Paradise.
    • Thought Leadership Strategy – Craig Badings - Craig is one of Australia’s leading PR practitioners. His views on Thought Leadership and Strategy are always worth reading
    • Wrestling Possums - The doyen of PR, Chris Savage, gives this site his unique brand of incisiveness. A must read if you’re interested in communications.
  • Other Links



  •   

       

    LSW Twitter

    white spacer

    radio

    white spacer

    white spacer

    white spacer