Vanity Fair’s June issue is debuting in iPad form sometime on Wednesday, The New York Times reports. The app will be available in Apple’s App Store for $4.99, the same price as the glossy news stand edition. Future editions will be priced at $3.99.

“Magazines are actually pretty brilliant concepts the way they are,” Editor-in-Chief Graydon Carter said during today’s preview. “At the same time, we have a few bells and whistles that a magazine cannot provide.”

Those ‘bells and whistles’ include the ability to view the magazine in horizontal and vertical mode, navigate by story or by page, return to the place a user left off reading, and watch behind-the-scenes footage of photo shoots — like the one with this month’s covergirl, Emma Watson.

The issue will feature the same ads as the print edition, as well as special ads from six advertisers, including Microsoft Bing, Aveeno and Clinique. The special ads contain features like how-to videos and Facebook Pages, and can be viewed in vertical mode. Additionally, advertisers were also able to add links to their regular print ads for a “nominal fee,” according to publisher Edward Menicheschi.

Besides the vertical mode and the special ads, the iPad version of Vanity Fair offers little functionality beyond its web edition. The same video footage of Emma Watson is already available for free to visitors, for instance, as are most of the articles. In fact, the app lacks several critical features that the online version has, including the ability to copy and share articles.


2 Responses to “Vanity Fair stretches into the iPad”

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  2. celeb goss on January 19th, 2011 6:36 am

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