The world on Communications has suddenly got a whole lot more interesting.

Google is taking on Skype and Apple wants to do the TV industry what it has done to telephony and music. Dominate it.

Google has unveiled a feature that will enable its Gmail users to call landlines and mobile phones from their e-mail inbox. The new feature broadens Google’s growing array of communication products and creates a potent rival to Skype, which is preparing for an initial public offering.

Google faces an entrenched adversary. Last year, Skype became the leading carrier of international voice calls. In the year to June 30, Skype’s registered users rose from 397m to 560m. Gmail has just over 200m users.

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In a GMail promotion designed to attract new users, Skype calls to the US and Canada will be free for at least the rest of the year. Calls to other countries will be as low as 2 cents per minute, and will not include a connection fee. The service will become available to US Gmail users in the coming days.

On the same side of the States, Apple has announced that it’s taking on the TV industry.

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Breathing new life into its struggling Apple TV product, Apple says it will offer mainstream television show rentals.

The new 99 cent pricetag per TV show and deals for rentals from Disney’s ABC, News Corp’s Fox could come as soon as Wednesday at a just-scheduled a press event on its entertainment gadgets.

Wow! Can’t wait!! Who said that the customer wasn’t King!

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