France’s tourist trump cards
France has a great deal to offer tourists, ranging from its geography (coastline, town, countryside, mountains) to its attractions and facilities (accommodation, activities, catering). This enables it to develop many dynamic sectors:
– With 55 million skier days sold, France is the world’s top skiing destination
– Business tourism is also a crucial sector for France, with over 7,000 events annually
– France is positioning itself as a cultural destination, with many international events being hosted there (Marseille Provence 2013, Lille3000), many museums opening (Pompidou Metz, Louvre Lens, Fondation Maeght, the MuCEM in Marseille), as well as the new cultural tour A journey to Nantes. Major events generate spin-offs in terms of the economy, society, public relations and regional development. By combining French know-how and individual expertise, it is vital for an effective policy to be created which makes it possible to attract the regular events which countries take turns to host throughout the world, develop the existing events and create new ones. The Comité France Evénements, supported by Atout France, is working on developing, as a matter of priority, a marketing campaign to attract new partners, international benchmarking and criteria for branding major events.
– Wine tourism is one of the most dynamic industries. 24 million people visit the wine regions.
– Destinations such as Paris, the Provence and Côte d’Azur region, and Mont-Saint-Michel are veritable showcases for the richness, quality and diversity of what France has to offer.