In the days before autoroutes and (expensive) toll gates, the main thoroughfare in France was the Route National 7, bisecting the country from Paris in the north towards the sunny south.

The recent Salon d’Auto in Avignon had a memorial to this iconic route and inaugurated an annual pilgrimage with vintage cars to traverse the old routes. All of 1,000km in length it finished in Menton on the Italian border. Other names were the Blue Route, or the route of Holidays, signifying that it was packed during the summer vacation period as the Parisians headed for the coast, and the Rhone Valley via the central city of Lyon.

On this route, and founded in 1930 was the famous restaurant Les Frères Troisgros. Other starred restaurants by the likes of Paul Bocuse were also placed strategically on this Route – and, of course, the Michelin Guide originated from the French love of driving and holidaying.

 

Comments

Leave a Reply




  • Blog Roll

    • 2 Oceans Vibe - South Africa’s premier news site for the upwardly mobile.
    • 2Oceansvibe Radio - South Africa’s premier internet radio station – great tunes, good banter and setting the pace
    • Crikey - what they don’t publish in Oz, in the mainstream printed news. Concise comment.
    • Getaway Guru - Great travel site with many hints and tips
    • Popyacollar - A leading edge look at fashions and trends by a leading fashionista
    • Provence Villa Rental - the ultimate property rental in France. Provençal Paradise.
    • Thought Leadership Strategy – Craig Badings - Craig is one of Australia’s leading PR practitioners. His views on Thought Leadership and Strategy are always worth reading
    • Wrestling Possums - The doyen of PR, Chris Savage, gives this site his unique brand of incisiveness. A must read if you’re interested in communications.
  • Other Links



  •   

       

    LSW Twitter

    white spacer

    radio

    white spacer

    white spacer

    white spacer