Marketing Consultancy
Simon Burrow
simonburrow@orange.fr
I consult to companies with a particular emphasis on retail and marketing communications, particularly in the health, beauty, financial services, communications and entertainment sectors.
With nearly 30 years of experience, my areas of specialisation are:
- Marketing strategy
- Customer Relationship Management programs
- Structuring and developing marketing teams
- Product launches
- Sales promotions programs
- Mentoring of young marketers
A renowned all-round marketing strategist, I am best known for my pioneering CRM skills, conceiving and launching both the Clicks and Priceline ClubCard programs in South Africa and Australia respectively.
These case studies were recognised by the Harvard Business School as being “some of the best programs of their type in the world”.
I was responsible for positioning Priceline into the dominant pharmacy brand in Australia, as well as developing the Musica brand into the largest music and entertainment retailer in the Southern Hemisphere. I also headed the launch team which introduced The Body Shop into South Africa, becoming the first corporate to achieve success in the KMPG social responsibility audit. I was responsible for leading the Private Label development over a wide range of product categories for Clicks (South Africa), Priceline, House and Price Attack (Australia).
In the financial services area, I led the brand positioning during the world’s first de-mutualising of a Life Assurance company (Anglo American Life and Southern Life into Southern Life Limited), and introduced financial services successfully to a major retailer.
Over the years, I have obtained extensive production knowledge, especially in the electronic and digital media, and have been instrumental in numerous Direct Response Television campaign innovations.
Having been fortunate to work in an international capacity, I have worked with many leading brands such as Tesco, Boots, CVS and Shoppers Drug Mart as well as communications giants such as the STW Group and Redwoods.
Some of the companies I have consulted to:
- Sigma Pharmaceutical Company Limited (Australia)
- The Modi Group of Industries (India)
- Revlon Worldwide Inc.
- FreshPictMedia (Australia)
- Guardian pharmacies / Dairy Farm Group (Singapore)
- Endless Rewards (Australia)
- Shumani Mills (South Africa)
- Ramsay Media (South Africa)
- Loyalty Expert (France)
- www.louraminprovence.com (France)
I am available on a daily, weekly or contract basis and travel widely.
Contact details:
simonburrow@orange.fr
Skype: simondgburrow
Tel: +33 4 90 72 45 70 / +33 6 78 28 90 94 (France) +27 82 5533339 / +61 439 730 800 (South Africa)
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Blog Roll
- 2 Oceans Vibe - what the kids are reading!
- 2Oceansvibe Radio - South Africa’s premier internet radio station – great tunes, good banter and setting the pace
- Crikey - what they don’t publish in Oz
- Dan Retief - The one rugby journalist you can rely on to talk sense – Dan knows the game!
- Getaway Guru - Great travel site with many hints and tips
- Noseweek - news you’re not supposed to know
- Popyacollar - A leading edge look at fashions and trends
- Provence Villa Rental - the ultimate property rental in France
- Thought Leadership Strategy – Craig Badings - Craig is one of Australia’s leading PR practitioners. His views on Thought Leadership and Strategy are always worth reading
- Wrestling Possums - The doyen of PR, Chris Savage, gives this site his unique brand of incisiveness. A must read if you’re interested in communications.
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Other Links
